Mahindra launches Off Roader Thar CRDe, Priced at Rs. 599 Lakhs, Mahindra Thar Photos, Images

Mahindra & Mahindra launched its much awaited 4x4 off-roader "Thar CRDe" in India on 21st December, 2010. The Thar is a manual 4×4 machine coupled with a powerful CRDe engine 77 kw, delivers on power and fuel economy.

Speaking at the launch Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said,

“Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.”

Mahindra Thar CDRe Price in India:

Rs. 5.99 Lacs

Mahindra Thar CDRe Photos:

Mahindra sued by U.S. distributor over pickup delays

According to the Hindustan Times, Global Vehicles, the Atlanta-based company that is slated to be the exclusive U.S. distributor for Mahindra & Mahindra vehicles, alleges that more than $95 million has been spent on getting the country ready to buy the Indian Pik-Ups. The problem is, and has been, that Mahindra still hasn't provided any vehicles to sell. The Indian company is waiting on paperwork and testing for EPA approval to sell the trucks here.

GV is tired of waiting idly, and has brought a lawsuit against Mahindra for having missed two soft deadlines and two hard ones. GV claims the delay has been "inordinate," Mahindra says the lawsuit is "without merit." We say that no matter who's right, this is not the way to bring a truck to market.


[Source: Hindustan Times]

Mahindra Cars - Picturs, Photos, Pics, Images and Price

Mahindra Models

• Xylo


• New Scorpio 2009


• Scorpio Hybrid

Mahindra delays launch in U.S. to late 2009

Truck shoppers hoping to grab a Mahindra pickup early next year are gonna have to wait a little longer. It seems the challenges of bringing an India-made vehicle to the U.S. are difficult, and the vehicles now won't go on sale in the U.S. before the fourth quarter of 2009.

Even though 324 dealers have signed up to sell the truck, few of them have actually built the needed facilities. That's not enough to keep Georgia-based Global Vehicles from going ahead with their plans to begin U.S. sales. But GV's CEO John Perez recenly spoke to Mahindra's global managing director Anand Mahindra who, according to Automotive News, said that no truck with his family's name on it was going to fail in the U.S. Mr. Mahindra plans to run a fleet of his company's vehicles over 3.2 million miles of U.S. roads before he'll be approve the trucks for sale here.

The plan is for the trucks to utilize a 4-cylinder diesel engine not yet approved by the EPA. But Perez says he has no fear their January application will have any trouble getting blessed.

While the trucks are getting some U.S. experience, Global Vehicles will continue to sign up new dealers, and hopes to have 450 by the end of 2009. The importer has a sales goal of 50,000 vehicles a year, though Mahindra says it could produce as many as 400,000 U.S.-bound trucks if demand is there. And if Mahindra's promise of 30 mpg holds true, there could be huge demand. If things go well, look for a diesel-powered Mahindra SUV to follow.

Mahindra not interested in HUMMER

Despite assurances from top GM brass, every bidder for the troubled HUMMER brand appears to be removing itself from the rumormill. Considered one of the strongest suitors interested in the off-road marque, India's Mahindra is the latest brand to pull out of consideration. According to Vice Chairman Anand Mahindra, "There has been a lot of speculation. I want to say categorically we are not pursuing HUMMER." That sounds pretty definitive to us, leaving Tata Motors as the only company from India still reportedly interested. Russian billionaire Oleg Deripaska has pulled his name out of the mix, as has China's Hunan Changfeng Motor Co. Until an official announcement is made, all of this is just speculation, but we have to wonder just how valuable the HUMMER brand could possibly be now that its sales have plummeted so far and so fast.